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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Since 2009, Anna has worked on startup logos, social enterprise logos, consultancy logos, research lab logos, brand strategy, logo makeovers for midsize companies, brand style guides, color palette definition and refinement, imagery strategy, UX design for consumer apps, UX design for enterprise SaaS, WordPress sites (lots and lots of WordPress sites, doing everything from strategy to design to development to maintenance), Drupal sites, static HTML sites, data visualization (static and using tools like Highcharts and D3), Squarespace sites, web apps (let’s just lump in PHP, HTML, CSS, and JS here), illustration (standalone and for use in animation), magazine design, annual report design, marketing and advertising campaign and collateral design, design for retail store interiors and exteriors, lighting design and management for theater productions, messaging strategy, and even translating a bunch of old paleontology papers from her native Russian to English for The Smithsonian.*

Explore her work below.


* That last one may be an outlier.

Схема Дня

A day in the life || 2lch
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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Testimonial from District Capital Management

What problems did I help you solve? TH: We are four finance and investment professionals with knacks for numbers and cents.  Our expertise lies in figuring out markets but figuring out our brand identity was challenging at best.  Anna took the time to understand our mission, our philosophy, and our individual and collective personalities and… [Continue Reading]

I heart identity projects.

Got one brewing in a new-to-me industry! Woohoo.

Testimonial from a wedding client

What did I help you with? I was looking to work with a designer to create Save the Dates and invitations for our wedding. We met with Anna in order to discuss our wants, needs and our budget constraints. She listened, helped us gather ideas and produced a wonderful Save the Date, Party Invitation and… [Continue Reading]

How to get a free logo from a designer

The post below is my answer to “What are some good ways to get a free logo design?” on Quora. Note that I am in no way advocate for asking for free work, and generally consider it an insult. After joining everyone else in shaking my fists with fury, I’m not going to add to… [Continue Reading]

Tips for graduates || 2lch

Have a good meeting.

How can you challenge yourself to make a tiny improvement to a routine task? While sitting in a meeting last week, I realized that the way people took notes sharply impacted their ability to implement meaningful change after a meeting. That made me wonder if making changes to the note-taking environment (i.e., the paper you… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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© 2026 · Anna Tulchinskaya · ALl rights reserved