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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Since 2009, Anna has worked on startup logos, social enterprise logos, consultancy logos, research lab logos, brand strategy, logo makeovers for midsize companies, brand style guides, color palette definition and refinement, imagery strategy, UX design for consumer apps, UX design for enterprise SaaS, WordPress sites (lots and lots of WordPress sites, doing everything from strategy to design to development to maintenance), Drupal sites, static HTML sites, data visualization (static and using tools like Highcharts and D3), Squarespace sites, web apps (let’s just lump in PHP, HTML, CSS, and JS here), illustration (standalone and for use in animation), magazine design, annual report design, marketing and advertising campaign and collateral design, design for retail store interiors and exteriors, lighting design and management for theater productions, messaging strategy, and even translating a bunch of old paleontology papers from her native Russian to English for The Smithsonian.*

Explore her work below.


* That last one may be an outlier.

Love

Love || 2lch

Although it’s the only studio class so far to make me feel completely incompetent, I’m going to miss screenprinting. It’s strangely satisfying. I never expected to want to make illustrative work like this, but being in this class unlocked this really weird desire to draw characters. I’m probably not going to do well in that… [Continue Reading]

Aloha, notebooks

Marketing Research Colloquium Logo || 2lch

These aren’t pretty pictures, but some of the collateral that I’ve designed for an upcoming conference arrived today. Thought I’d share. It’s nice to help out my alma mater. With this one, I had fun playing with a letterform-driven logo solution that represents the unlocking of ideas. Hence the keyhole imagery and a quirky (and… [Continue Reading]

Thinking of home

Thinking of home || 2lch

Things are finally calming down a bit. I’m printing this piece as a poster to hang in the sunny apartment we’ll occupy next year. Saint Petersburg and its people are  so beautiful.

Off-Topic Post of Notable Importance

Happy Anniversary || 2lch

Everybody needs a partner [in crime]. Happy anniversary, Yozhik.

Gogol for kids

Gogol for kids || 2lch
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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

2lch ModelCo Lip Gloss

ModelCo Lip Gloss

Not sure if I’ll ever find this actually useful, but I’m so happy to see a lip gloss tube that has a mirror built into it. All companies should attempt to eliminate users’ pain points while using a product.

Inspiring natural textures || 2lch

Forest inspiration

As always, some of the most beautiful textures are found in nature.  

Different typefaces (?), same cigarettes (?).

Motivation and the startup || 2lch

Motivation and the startup

I’m noticing a few interesting things about myself while working on twords. I’m incredibly motivated by building things that solve problems for people I care about. My favorite little improvements all came from talking to Joe and the kind friends who send me suggestions. I solve their problems, I get a boost of happiness. Easy…. [Continue Reading]

A pep talk in every drop.

Thanks for the Vitamin C, watermelon Halls!

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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