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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Since 2009, Anna has worked on startup logos, social enterprise logos, consultancy logos, research lab logos, brand strategy, logo makeovers for midsize companies, brand style guides, color palette definition and refinement, imagery strategy, UX design for consumer apps, UX design for enterprise SaaS, WordPress sites (lots and lots of WordPress sites, doing everything from strategy to design to development to maintenance), Drupal sites, static HTML sites, data visualization (static and using tools like Highcharts and D3), Squarespace sites, web apps (let’s just lump in PHP, HTML, CSS, and JS here), illustration (standalone and for use in animation), magazine design, annual report design, marketing and advertising campaign and collateral design, design for retail store interiors and exteriors, lighting design and management for theater productions, messaging strategy, and even translating a bunch of old paleontology papers from her native Russian to English for The Smithsonian.*

Explore her work below.


* That last one may be an outlier.

Do not greedily poeticize

Not Allowed || 2lch

Customize everything.

Customize everything || 2lch

Help your home tell a story with every item. I designed these pillows after being inspired by images of the Sami people in Scandinavia. What beautiful shots. Check them out in the latest Communication Arts Photography Annual.

Do not be evilly ironic.

An illustration and a lesson for you, my dear reader.

Tunes for the heart.

I created these save the dates for good friends who wanted to combine a bit of whimsy with their  Irish and Russian roots, as well as their love for awesome love song mixes. There’s more! Check out the bachelorette party invites, and the final invite and day-of stationary!

Another day.

Another day || 2lch

I wish I would be as energetic when I come home at night as when I get to work in the morning.

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Testimonial from District Capital Management

What problems did I help you solve? TH: We are four finance and investment professionals with knacks for numbers and cents.  Our expertise lies in figuring out markets but figuring out our brand identity was challenging at best.  Anna took the time to understand our mission, our philosophy, and our individual and collective personalities and… [Continue Reading]

Website maintenance by designer Anna Tulchinskaya

Quick note on fixing a WordPress plugin not working

I was asked to update a website that was previously developed with a poorly-implemented image slider on the home page. The site was originally built with a hard-to-use Flash slider that made a noise any time the images changed, which really annoyed the site owner and visitors. Worse, though, was that the Flash slider did… [Continue Reading]

Smart move, Barnes and Noble.

A pep talk in every drop.

Thanks for the Vitamin C, watermelon Halls!

Questions to answer before contacting a designer about custom wedding stationary

Congratulations! I, like most designers who have dipped their feet into working with brides to make their special day beautiful, get an intense, tap-your-feet-and-grin-like-an-idiot sense of excitement when I imagine someone’s upcoming wedding, and I am always so, so happy when brides reach out to me for custom work. And even when I don’t get… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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