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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Since 2009, Anna has worked on startup logos, social enterprise logos, consultancy logos, research lab logos, brand strategy, logo makeovers for midsize companies, brand style guides, color palette definition and refinement, imagery strategy, UX design for consumer apps, UX design for enterprise SaaS, WordPress sites (lots and lots of WordPress sites, doing everything from strategy to design to development to maintenance), Drupal sites, static HTML sites, data visualization (static and using tools like Highcharts and D3), Squarespace sites, web apps (let’s just lump in PHP, HTML, CSS, and JS here), illustration (standalone and for use in animation), magazine design, annual report design, marketing and advertising campaign and collateral design, design for retail store interiors and exteriors, lighting design and management for theater productions, messaging strategy, and even translating a bunch of old paleontology papers from her native Russian to English for The Smithsonian.*

Explore her work below.


* That last one may be an outlier.

Do not greedily poeticize

Not Allowed || 2lch

Customize everything.

Customize everything || 2lch

Help your home tell a story with every item. I designed these pillows after being inspired by images of the Sami people in Scandinavia. What beautiful shots. Check them out in the latest Communication Arts Photography Annual.

Do not be evilly ironic.

An illustration and a lesson for you, my dear reader.

Tunes for the heart.

I created these save the dates for good friends who wanted to combine a bit of whimsy with their  Irish and Russian roots, as well as their love for awesome love song mixes. There’s more! Check out the bachelorette party invites, and the final invite and day-of stationary!

Another day.

Another day || 2lch

I wish I would be as energetic when I come home at night as when I get to work in the morning.

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

2lch Inspiration || Urban Angler

Weirdly like.

Stumbled across this while waiting for a friend to get out of a meeting. Love it.  

Anna Karenina Cover || 2lch

How I work: designing a cover for Tolstoy’s Anna Karenina

Not too long ago, Aleks Jakulin of publishing startup Ganxy alerted me of a really great initiative. Recovering the Classics is a project organized by The Creative Action Network to crowdsource fresh new looks for beloved books (Zing! You guys need a new slogan?), in order to reignite interest in classic literature. Obviously, I signed up… [Continue Reading]

Joseph Grammer Website

Designing a website for an author: josephgrammer.com

I thought it might be helpful to share my process for creating a website for Joseph Grammer, an author looking to create a platform from which he can grow readership for his fiction and promote his work. There were several challenges present in this project—a limited budget, a lack of precedent, and lack of close familiarity… [Continue Reading]

Castaway Farm logo || 2lch

Testimonial from Castaway Farm

What problems did I help you solve? Designed and posted  website  for my farm business, including designing my logo. As a result, I am getting much more calls . Have you worked with other designers before? No, but working with you was great. You listened carefully to what I wanted, then provided several design options… [Continue Reading]

Beautiful natural textures || 2lch

Beach inspiration

A little while ago I shared some inspiring natural textures that were found in a forest. The following set of inspiring natural textures comes from a beachside park in Fort Walton Beach, Florida. Enjoy!

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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© 2026 · Anna Tulchinskaya · ALl rights reserved