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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Since 2009, Anna has worked on startup logos, social enterprise logos, consultancy logos, research lab logos, brand strategy, logo makeovers for midsize companies, brand style guides, color palette definition and refinement, imagery strategy, UX design for consumer apps, UX design for enterprise SaaS, WordPress sites (lots and lots of WordPress sites, doing everything from strategy to design to development to maintenance), Drupal sites, static HTML sites, data visualization (static and using tools like Highcharts and D3), Squarespace sites, web apps (let’s just lump in PHP, HTML, CSS, and JS here), illustration (standalone and for use in animation), magazine design, annual report design, marketing and advertising campaign and collateral design, design for retail store interiors and exteriors, lighting design and management for theater productions, messaging strategy, and even translating a bunch of old paleontology papers from her native Russian to English for The Smithsonian.*

Explore her work below.


* That last one may be an outlier.

Don’t tell.

2lch || Show, don't tell

Show, don’t tell. How can we do more of that in our businesses, in our personal lives, in our internal dialogues? Just something to focus on for the next indefinite stretch of time.

Fml

The crappier the project, the more dubstep I consume. Hmmm… Just something I noticed during a particularly boring couple of hours.

wishsoup

So excited to be working on wishsoup! And thank goodness for the wonderful YourCompany theme, the pre-launch site is coming along splendidly. The project involved the development of a Facebook app with a slightly different branded look. I developed icons for this app, including the following:

Brand Makeover and Marketing Materials for a Social Enterprise in the Personal Finance Space: Community Ladders

2lch || Community Ladders identity

Community Ladders is a great example of an organization that does a great thing on a shoestring budget. We worked together to re-design the brand identity and apply the new visual direction across a variety of materials.        Below is the series of milestone images created for the Facebook page:

Godzillaaaa!

Godzilla Illustration || 2lch

Illustrated as a designer at Bussolati Associates.

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Testimonial from Urbana Academy

What problems did I help you solve? Incomplete, out-of-date and low functionality website. So far, the results are increased functionality, up-to-date behind the scene stability and flow, and a much improved look. Have you worked with other designers before? Yes and working with you has been a breath of fresh air. I am much better… [Continue Reading]

RDH Law Identity || 2lch

RDH Law identity

I’ve had the pleasure to design the logo of a consumer litigation practice in Washington, DC. A local consumer attorney wanted his identity to communicate his friendly personality while maintaining the professional aesthetic expected of legal firms–the resulting identity is warm, approachable, and polished.

Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

The Red Bandana Bakery is awesome—the goods are delicious, the owner is spirited, and there’s a lot of love and care that goes into every single detail. We worked together to refine the owner’s original logo concept in order to make the various versions of the logo display better across various media, including the storefront, packaging, merchandise,… [Continue Reading]

Introduction to Reversal Theory and working as a way of caring for someone

Apologies in advance for the length of this post: I’m beginning a new writing habit thanks to the wonderful Deborah of Radiant Media Labs, and I naturally tend to be wordy. And I use a ton of jargon while speaking. I’ll learn to be more concise as I write more. (Side note: I designed the… [Continue Reading]

Mmm, monsieur!

I love my Courbet. Enough to rip out pages from a thrifted art book and frame them.

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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© 2026 · Anna Tulchinskaya · ALl rights reserved