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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Since 2009, Anna has worked on startup logos, social enterprise logos, consultancy logos, research lab logos, brand strategy, logo makeovers for midsize companies, brand style guides, color palette definition and refinement, imagery strategy, UX design for consumer apps, UX design for enterprise SaaS, WordPress sites (lots and lots of WordPress sites, doing everything from strategy to design to development to maintenance), Drupal sites, static HTML sites, data visualization (static and using tools like Highcharts and D3), Squarespace sites, web apps (let’s just lump in PHP, HTML, CSS, and JS here), illustration (standalone and for use in animation), magazine design, annual report design, marketing and advertising campaign and collateral design, design for retail store interiors and exteriors, lighting design and management for theater productions, messaging strategy, and even translating a bunch of old paleontology papers from her native Russian to English for The Smithsonian.*

Explore her work below.


* That last one may be an outlier.

Infographic: Education, Income, and Occupation in the U.S. (2010)

Education, Income, and Occupation by Citizenship Status in U.S. (2010) || 2lch

The following infographic was created in 2010 based on US Census data estimates (at the time of creation, the 2010 Census data had not been released). The graphic examines differences in education and income levels achieved, as well as differences in occupation, between groups stratified by U.S. citizenship status.

A winter wonderland wedding.

2lch || A winter wonderland wedding invitation

And finally, the day-of stationary! This set includes the full invitation package, a program, menu cards/table cards, and a thank you card. The bride had a really fun vision to incorporate some images of famous landmarks in Ireland in Russia on the backs of the menus to pay respect to the bride and groom’s heritage…. [Continue Reading]

Bachelorette invites.

2lch || Bachelorette invites

Bachelorette party invites. These are in the same set as the save-the-dates featured in the Tunes for the Heart post. There’s more! Check out the final invite and day-of set.

The unexceptional.

2lch || Robert California Quote

This is a typographic exercise I did about six months ago while still at Bussolati. A great quote from Robert California from The Office (the current season of which I have not watched at all, I’m sad to say). “There’s something about the underdog that really inspires the unexceptional.” Exercise was inspired by Jessica Hische’s… [Continue Reading]

No clue.

2lch || I have no idea

I mostly have no clue.

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Motivation and the startup || 2lch

Motivation and the startup

I’m noticing a few interesting things about myself while working on twords. I’m incredibly motivated by building things that solve problems for people I care about. My favorite little improvements all came from talking to Joe and the kind friends who send me suggestions. I solve their problems, I get a boost of happiness. Easy…. [Continue Reading]

Not Allowed || 2lch

Do not greedily poeticize

Tips for graduates || 2lch

Future experiments: effect of physical movement on retention

After some hectic decisions that influenced my career path in the last two years, I’m happy to say that I’m still looking to return to academia and go to grad school, potentially for a PhD in consumer behavior/modeling. I’m also intrigued by the masters programs offered by the GWU Department of Decision Sciences (introduced to… [Continue Reading]

Herbal Essences is silly

When I first saw these on the shelves, I was a little shocked. I still am. Why is Herbal Essences channeling “preteen sunscreen” in their packaging? Where is the “herbal essence”? I have this weird nostalgia about this brand being my grandma’s favorite shampoo back in the ’90s, and I think she was sold on… [Continue Reading]

Love || 2lch

Love

Although it’s the only studio class so far to make me feel completely incompetent, I’m going to miss screenprinting. It’s strangely satisfying. I never expected to want to make illustrative work like this, but being in this class unlocked this really weird desire to draw characters. I’m probably not going to do well in that… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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