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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Since 2009, Anna has worked on startup logos, social enterprise logos, consultancy logos, research lab logos, brand strategy, logo makeovers for midsize companies, brand style guides, color palette definition and refinement, imagery strategy, UX design for consumer apps, UX design for enterprise SaaS, WordPress sites (lots and lots of WordPress sites, doing everything from strategy to design to development to maintenance), Drupal sites, static HTML sites, data visualization (static and using tools like Highcharts and D3), Squarespace sites, web apps (let’s just lump in PHP, HTML, CSS, and JS here), illustration (standalone and for use in animation), magazine design, annual report design, marketing and advertising campaign and collateral design, design for retail store interiors and exteriors, lighting design and management for theater productions, messaging strategy, and even translating a bunch of old paleontology papers from her native Russian to English for The Smithsonian.*

Explore her work below.


* That last one may be an outlier.

Association magazines: ASCA, ACC, NFLPA, SAF

Association magazines || 2lch

The following magazine spreads were designed while employed by Bussolati Associates in Washington, DC. Publications include magazines from the American School Counselor Association (ASCA), the National Football League Players Association (NFLPA), the Society of American Florists (SAF), and the Association of Corporate Counsel (ACC).

A look back: various identities developed 2010-2011

A look back at 2011 identities || 2lch

Back when I studied at the University of Maryland, I contributed quite a lot of work to various communities around campus. These are some of them. StriderArt was a student startup that aimed to innovate in the art buying and rental markets. Tau Beta Pi is the premier engineering honors society. I served as a… [Continue Reading]

Universal Home Health Care marketing materials

Healthcare company marketing materials || 2lch

Universal Home Health Care needed marketing materials to communicate a consistent branded feel and evoke a sense of comfort–focusing on health and energy rather than the difficulties of requiring medical care. A light, cheery color scheme, appropriate imagery, and a clean layout across brochures and information booklets achieved just that.

RDH Law identity

RDH Law Identity || 2lch

I’ve had the pleasure to design the logo of a consumer litigation practice in Washington, DC. A local consumer attorney wanted his identity to communicate his friendly personality while maintaining the professional aesthetic expected of legal firms–the resulting identity is warm, approachable, and polished.

Zazz Deals identity

Zazz Deals identity || 2lch

Zazz Deals needed a simple, iconic identity that would catch the eye of University of Maryland students. The final logo was developed with a nod to superhero icons, and created a catchy, simple template for future brand expansion past UMD’s campus. The simplicity of the logo allowed for easy translation to symbols across the brand’s… [Continue Reading]

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Testimonial from Zazz Deals

What problems did I help you solve? Anna helped me develop a visual brand identity for my company and website which has received nothing but complements since our launch. She was able to take my words about what the brand should represent and develop a powerful logo and icons the express the brand ideal. Have… [Continue Reading]

A pep talk in every drop.

Thanks for the Vitamin C, watermelon Halls!

Death in the Andres by Mario Vargas Llosa book cover inspiration || 2lch

Death in the Andres book cover

First of all, this is a great piece of fiction. Mario Vargas LLosa takes you on a whirlwind exploration of a Peruvian clash of old and new, superstitious and productive, magical and violent. I read this book in one sitting. It’s just a cherry on top that I also really like the cover. It’s strange,… [Continue Reading]

Joseph Grammer Website

Designing a website for an author: josephgrammer.com

I thought it might be helpful to share my process for creating a website for Joseph Grammer, an author looking to create a platform from which he can grow readership for his fiction and promote his work. There were several challenges present in this project—a limited budget, a lack of precedent, and lack of close familiarity… [Continue Reading]

Do not be evilly ironic.

An illustration and a lesson for you, my dear reader.

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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