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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Since 2009, Anna has worked on startup logos, social enterprise logos, consultancy logos, research lab logos, brand strategy, logo makeovers for midsize companies, brand style guides, color palette definition and refinement, imagery strategy, UX design for consumer apps, UX design for enterprise SaaS, WordPress sites (lots and lots of WordPress sites, doing everything from strategy to design to development to maintenance), Drupal sites, static HTML sites, data visualization (static and using tools like Highcharts and D3), Squarespace sites, web apps (let’s just lump in PHP, HTML, CSS, and JS here), illustration (standalone and for use in animation), magazine design, annual report design, marketing and advertising campaign and collateral design, design for retail store interiors and exteriors, lighting design and management for theater productions, messaging strategy, and even translating a bunch of old paleontology papers from her native Russian to English for The Smithsonian.*

Explore her work below.


* That last one may be an outlier.

Have a good meeting.

Tips for graduates || 2lch

How can you challenge yourself to make a tiny improvement to a routine task? While sitting in a meeting last week, I realized that the way people took notes sharply impacted their ability to implement meaningful change after a meeting. That made me wonder if making changes to the note-taking environment (i.e., the paper you… [Continue Reading]

Bloom!

bloom! by 2lch

I’m pretty excited about this tiny little project I put together yesterday. It’s… bloom! I’m inspired by the Quantified Self movement and truly believe that self-tracking is a key habit, one that necessarily leads to positive behavior change and overall well-being. For the last few months, I’ve been looking for a starter self-tracking project that… [Continue Reading]

Towards new skills, new ventures

Twords: becoming a better writer

Three weeks ago I began learning PHP/MySQL, and to keep it interesting I started developing a writing productivity tool for someone very close to me. And so far it’s been the most fulfilling thing I’ve done in years. I’m letting it grow and evolve into something that helps people develop better habits. I call it twords:… [Continue Reading]

Canine Quarterly identity

Canine Quarterly identity || 2lch

Canine Quarterly is a new online magazine catering to metropolitan dog owners. The logo is simple and memorable–and easily transferable among various media.

The Lucubrators blog identity

The Lucubrators blog identity || 2lch

The Lucubrators is a personal blog I keep with my SO. What a great excuse to play around with hand lettering!

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Marketing Research Colloquium Logo || 2lch

Aloha, notebooks

These aren’t pretty pictures, but some of the collateral that I’ve designed for an upcoming conference arrived today. Thought I’d share. It’s nice to help out my alma mater. With this one, I had fun playing with a letterform-driven logo solution that represents the unlocking of ideas. Hence the keyhole imagery and a quirky (and… [Continue Reading]

Herbal Essences is silly

When I first saw these on the shelves, I was a little shocked. I still am. Why is Herbal Essences channeling “preteen sunscreen” in their packaging? Where is the “herbal essence”? I have this weird nostalgia about this brand being my grandma’s favorite shampoo back in the ’90s, and I think she was sold on… [Continue Reading]

Archive.

Association magazines || 2lch

Association magazines: ASCA, ACC, NFLPA, SAF

The following magazine spreads were designed while employed by Bussolati Associates in Washington, DC. Publications include magazines from the American School Counselor Association (ASCA), the National Football League Players Association (NFLPA), the Society of American Florists (SAF), and the Association of Corporate Counsel (ACC).

2lch || Thoughts on starting out as a freelance writer

“I’m interested in copywriting. Where should I start?” | Tips for newbie freelance writers

You love to write. You’re pretty darn good at it. After another painful day at the office, you start to think that perhaps you should give freelancing a shot, try the nights and weekends thing to get your feet wet, and see if you can work for yourself as an independent writer full time one… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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© 2026 · Anna Tulchinskaya · ALl rights reserved