• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

2LCH

A world of purposeful work. ¡Que milagro!

  • Work

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Since 2009, Anna has worked on startup logos, social enterprise logos, consultancy logos, research lab logos, brand strategy, logo makeovers for midsize companies, brand style guides, color palette definition and refinement, imagery strategy, UX design for consumer apps, UX design for enterprise SaaS, WordPress sites (lots and lots of WordPress sites, doing everything from strategy to design to development to maintenance), Drupal sites, static HTML sites, data visualization (static and using tools like Highcharts and D3), Squarespace sites, web apps (let’s just lump in PHP, HTML, CSS, and JS here), illustration (standalone and for use in animation), magazine design, annual report design, marketing and advertising campaign and collateral design, design for retail store interiors and exteriors, lighting design and management for theater productions, messaging strategy, and even translating a bunch of old paleontology papers from her native Russian to English for The Smithsonian.*

Explore her work below.


* That last one may be an outlier.

Have a good meeting.

Tips for graduates || 2lch

How can you challenge yourself to make a tiny improvement to a routine task? While sitting in a meeting last week, I realized that the way people took notes sharply impacted their ability to implement meaningful change after a meeting. That made me wonder if making changes to the note-taking environment (i.e., the paper you… [Continue Reading]

Bloom!

bloom! by 2lch

I’m pretty excited about this tiny little project I put together yesterday. It’s… bloom! I’m inspired by the Quantified Self movement and truly believe that self-tracking is a key habit, one that necessarily leads to positive behavior change and overall well-being. For the last few months, I’ve been looking for a starter self-tracking project that… [Continue Reading]

Towards new skills, new ventures

Twords: becoming a better writer

Three weeks ago I began learning PHP/MySQL, and to keep it interesting I started developing a writing productivity tool for someone very close to me. And so far it’s been the most fulfilling thing I’ve done in years. I’m letting it grow and evolve into something that helps people develop better habits. I call it twords:… [Continue Reading]

Canine Quarterly identity

Canine Quarterly identity || 2lch

Canine Quarterly is a new online magazine catering to metropolitan dog owners. The logo is simple and memorable–and easily transferable among various media.

The Lucubrators blog identity

The Lucubrators blog identity || 2lch

The Lucubrators is a personal blog I keep with my SO. What a great excuse to play around with hand lettering!

  • « Go to Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Page 5
  • Page 6
  • Interim pages omitted …
  • Page 13
  • Go to Next Page »

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Happy Anniversary || 2lch

Off-Topic Post of Notable Importance

Everybody needs a partner [in crime]. Happy anniversary, Yozhik.

Testimonial from Zazz Deals

What problems did I help you solve? Anna helped me develop a visual brand identity for my company and website which has received nothing but complements since our launch. She was able to take my words about what the brand should represent and develop a powerful logo and icons the express the brand ideal. Have… [Continue Reading]

2lch || Thoughts on starting out as a freelance writer

“I’m interested in copywriting. Where should I start?” | Tips for newbie freelance writers

You love to write. You’re pretty darn good at it. After another painful day at the office, you start to think that perhaps you should give freelancing a shot, try the nights and weekends thing to get your feet wet, and see if you can work for yourself as an independent writer full time one… [Continue Reading]

Great opener.

Tips for graduates || 2lch

Future experiments: effect of physical movement on retention

After some hectic decisions that influenced my career path in the last two years, I’m happy to say that I’m still looking to return to academia and go to grad school, potentially for a PhD in consumer behavior/modeling. I’m also intrigued by the masters programs offered by the GWU Department of Decision Sciences (introduced to… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
  • Dribbble
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • About

© 2026 · Anna Tulchinskaya · ALl rights reserved