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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Since 2009, Anna has worked on startup logos, social enterprise logos, consultancy logos, research lab logos, brand strategy, logo makeovers for midsize companies, brand style guides, color palette definition and refinement, imagery strategy, UX design for consumer apps, UX design for enterprise SaaS, WordPress sites (lots and lots of WordPress sites, doing everything from strategy to design to development to maintenance), Drupal sites, static HTML sites, data visualization (static and using tools like Highcharts and D3), Squarespace sites, web apps (let’s just lump in PHP, HTML, CSS, and JS here), illustration (standalone and for use in animation), magazine design, annual report design, marketing and advertising campaign and collateral design, design for retail store interiors and exteriors, lighting design and management for theater productions, messaging strategy, and even translating a bunch of old paleontology papers from her native Russian to English for The Smithsonian.*

Explore her work below.


* That last one may be an outlier.

Designing a book cover: COCOON KIDS by Joseph Grammer

Cocoon Kids by Joseph Grammer cover

  It’s always a pleasure to make art for art. I was really happy to work with Joseph Grammer on his book of short stories. Cocoon Kids is a collection of stories about people from all walks of life and the relationships they find themselves in. There’s a man who isn’t capable of love unless… [Continue Reading]

Happy Valentine’s Day

Anna Tulchinskaya Illustration

Hope you all find your partners—in business and in love.

A Special Sign for A Bridal Shower

Faked Chalkboard Sign by Anna Tulchinskaya

A Maid of Honor looking to make her bride’s Parisian-themed bridal shower extra special approached me for help. She asked if I could make a chalkboard sign for the party that celebrates the special love of the bride and groom. The result is a large poster that the MoH was able to take to her… [Continue Reading]

District Capital Management Identity

District Capital Management Identity by 2lch

District Capital Management is a DC-area team of top-notch investment and financial planning professionals. The team wanted an edgy logo to represent a fresh but reliable approach to investment services, and the identity I created for them is just that—a play on a traditional bull symbol combined with a compass motif, pointing the way to… [Continue Reading]

How I work: designing a cover for Tolstoy’s Anna Karenina

Anna Karenina Cover || 2lch

Not too long ago, Aleks Jakulin of publishing startup Ganxy alerted me of a really great initiative. Recovering the Classics is a project organized by The Creative Action Network to crowdsource fresh new looks for beloved books (Zing! You guys need a new slogan?), in order to reignite interest in classic literature. Obviously, I signed up… [Continue Reading]

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

I don't like you || 2lch

Conversations I could be having in real life

Anna Karenina Cover || 2lch

How I work: designing a cover for Tolstoy’s Anna Karenina

Not too long ago, Aleks Jakulin of publishing startup Ganxy alerted me of a really great initiative. Recovering the Classics is a project organized by The Creative Action Network to crowdsource fresh new looks for beloved books (Zing! You guys need a new slogan?), in order to reignite interest in classic literature. Obviously, I signed up… [Continue Reading]

Anna Tulchinskaya Illustration

Happy Valentine’s Day

Hope you all find your partners—in business and in love.

Animation Assets for Advocacy with LAI Video

Creating Animation Assets for the International Sign Association The International Sign Association created a campaign to demonstrate the importance of signage in the life of a small business. We worked together with LAI Video in order to create a set of storyboards using original and stock illustration that appropriately represents the narrative in an engaging… [Continue Reading]

Telescopic mascara from L’Oréal.

It’s a little telescope!

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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