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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Since 2009, Anna has worked on startup logos, social enterprise logos, consultancy logos, research lab logos, brand strategy, logo makeovers for midsize companies, brand style guides, color palette definition and refinement, imagery strategy, UX design for consumer apps, UX design for enterprise SaaS, WordPress sites (lots and lots of WordPress sites, doing everything from strategy to design to development to maintenance), Drupal sites, static HTML sites, data visualization (static and using tools like Highcharts and D3), Squarespace sites, web apps (let’s just lump in PHP, HTML, CSS, and JS here), illustration (standalone and for use in animation), magazine design, annual report design, marketing and advertising campaign and collateral design, design for retail store interiors and exteriors, lighting design and management for theater productions, messaging strategy, and even translating a bunch of old paleontology papers from her native Russian to English for The Smithsonian.*

Explore her work below.


* That last one may be an outlier.

Designing a book cover: COCOON KIDS by Joseph Grammer

Cocoon Kids by Joseph Grammer cover

  It’s always a pleasure to make art for art. I was really happy to work with Joseph Grammer on his book of short stories. Cocoon Kids is a collection of stories about people from all walks of life and the relationships they find themselves in. There’s a man who isn’t capable of love unless… [Continue Reading]

Happy Valentine’s Day

Anna Tulchinskaya Illustration

Hope you all find your partners—in business and in love.

A Special Sign for A Bridal Shower

Faked Chalkboard Sign by Anna Tulchinskaya

A Maid of Honor looking to make her bride’s Parisian-themed bridal shower extra special approached me for help. She asked if I could make a chalkboard sign for the party that celebrates the special love of the bride and groom. The result is a large poster that the MoH was able to take to her… [Continue Reading]

District Capital Management Identity

District Capital Management Identity by 2lch

District Capital Management is a DC-area team of top-notch investment and financial planning professionals. The team wanted an edgy logo to represent a fresh but reliable approach to investment services, and the identity I created for them is just that—a play on a traditional bull symbol combined with a compass motif, pointing the way to… [Continue Reading]

How I work: designing a cover for Tolstoy’s Anna Karenina

Anna Karenina Cover || 2lch

Not too long ago, Aleks Jakulin of publishing startup Ganxy alerted me of a really great initiative. Recovering the Classics is a project organized by The Creative Action Network to crowdsource fresh new looks for beloved books (Zing! You guys need a new slogan?), in order to reignite interest in classic literature. Obviously, I signed up… [Continue Reading]

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Telescopic mascara from L’Oréal.

It’s a little telescope!

Brand development for international coffee brand: Bourbon Coffee

Bourbon Coffee is a coffee brand out of Rwanda, and the first African retail coffee brand in the United States. We worked together to update the definition of the brand identity and its application to ensure that everything represents the origin country, Rwanda, in the best light—that is, as the origin of modern, progressive, and superbly cooperative people…. [Continue Reading]

Tunes for the heart.

I created these save the dates for good friends who wanted to combine a bit of whimsy with their  Irish and Russian roots, as well as their love for awesome love song mixes. There’s more! Check out the bachelorette party invites, and the final invite and day-of stationary!

Questions to answer before contacting a designer about custom wedding stationary

Congratulations! I, like most designers who have dipped their feet into working with brides to make their special day beautiful, get an intense, tap-your-feet-and-grin-like-an-idiot sense of excitement when I imagine someone’s upcoming wedding, and I am always so, so happy when brides reach out to me for custom work. And even when I don’t get… [Continue Reading]

Tips for graduates || 2lch

Future experiments: effect of physical movement on retention

After some hectic decisions that influenced my career path in the last two years, I’m happy to say that I’m still looking to return to academia and go to grad school, potentially for a PhD in consumer behavior/modeling. I’m also intrigued by the masters programs offered by the GWU Department of Decision Sciences (introduced to… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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© 2026 · Anna Tulchinskaya · ALl rights reserved