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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Since 2009, Anna has worked on startup logos, social enterprise logos, consultancy logos, research lab logos, brand strategy, logo makeovers for midsize companies, brand style guides, color palette definition and refinement, imagery strategy, UX design for consumer apps, UX design for enterprise SaaS, WordPress sites (lots and lots of WordPress sites, doing everything from strategy to design to development to maintenance), Drupal sites, static HTML sites, data visualization (static and using tools like Highcharts and D3), Squarespace sites, web apps (let’s just lump in PHP, HTML, CSS, and JS here), illustration (standalone and for use in animation), magazine design, annual report design, marketing and advertising campaign and collateral design, design for retail store interiors and exteriors, lighting design and management for theater productions, messaging strategy, and even translating a bunch of old paleontology papers from her native Russian to English for The Smithsonian.*

Explore her work below.


* That last one may be an outlier.

Bussolati Hearts Our Clients

Bussolati sends out a yearly corporate gift to its clients on Valentine’s Day. Each year, the theme is “Bussolati Hearts Our Clients”, consisting of a package with wine and chocolates to say our thanks. I got to develop and design the 2012 interpretation of the theme. This project was a lot of fun–from brainstorming as… [Continue Reading]

Oldie but goodie

Pretentious Liquor Club Logo || 2lch

Designed this a long time ago for a group of people who organized blind liquor tastings. Fun times.

Sad CSS Sammy

CSS Sammy || 2lch

Magazines shmagazines.

Magazine design || 2lch

Even I thought I’d never get around to actually posting about what I do at Bussolati Associates. Here’s a very small part: I design some layouts for publications like ACC Docket, the magazine for the Association of Corporate Counsel. It’s a really great publication to work for.

Do not jealously spoil people

Not Allowed || 2lch
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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Strategy in Graphic Design: Analyzing the industry with Porter's Five Forces

Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

Twords: becoming a better writer

Towards new skills, new ventures

Three weeks ago I began learning PHP/MySQL, and to keep it interesting I started developing a writing productivity tool for someone very close to me. And so far it’s been the most fulfilling thing I’ve done in years. I’m letting it grow and evolve into something that helps people develop better habits. I call it twords:… [Continue Reading]

Death in the Andres by Mario Vargas Llosa book cover inspiration || 2lch

Death in the Andres book cover

First of all, this is a great piece of fiction. Mario Vargas LLosa takes you on a whirlwind exploration of a Peruvian clash of old and new, superstitious and productive, magical and violent. I read this book in one sitting. It’s just a cherry on top that I also really like the cover. It’s strange,… [Continue Reading]

How to Design a Welcome Email

Congratulations, somebody signed up for your offer! Now you need to send them a quick email to thank and welcome them. How can you go about creating this message? There are many different formats a welcome email can take. Here are four approaches: Splash welcome emails What it looks like: A splash email format looks like one large image… [Continue Reading]

9 || 2lch

Fat cats for nine

I went fishing for the first time this weekend, can’t get fish off my mind. Plus there’s something great about fat cats. So there you have my submission for Lettercult‘s Alphabattle: 9. And… HAPPY FATHER’S DAY! We’re grilling up the fish we caught and pigging out on mozzarella asparagus. And my dad’s the bestest.

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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