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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

No clue.

I mostly have no clue.

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    2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

    Enjoy some more posts!

    Healthcare company marketing materials || 2lch

    Universal Home Health Care marketing materials

    Universal Home Health Care needed marketing materials to communicate a consistent branded feel and evoke a sense of comfort–focusing on health and energy rather than the difficulties of requiring medical care. A light, cheery color scheme, appropriate imagery, and a clean layout across brochures and information booklets achieved just that.

    2lch || Thoughts on starting out as a freelance writer

    “I’m interested in copywriting. Where should I start?” | Tips for newbie freelance writers

    You love to write. You’re pretty darn good at it. After another painful day at the office, you start to think that perhaps you should give freelancing a shot, try the nights and weekends thing to get your feet wet, and see if you can work for yourself as an independent writer full time one… [Continue Reading]

    Marketing website for tax advisers: RushTaxes

    RushTaxes is a tax advisory services company whose owners wanted to create a lightweight website that would help them establish an online presence and facilitate the management of appointments and customer data. We first worked together to define a basic brand identity (composed of a wordmark, a simple color scheme, and an imagery strategy) and content strategy, and then… [Continue Reading]

    Marketing Research Colloquium Logo || 2lch

    Aloha, notebooks

    These aren’t pretty pictures, but some of the collateral that I’ve designed for an upcoming conference arrived today. Thought I’d share. It’s nice to help out my alma mater. With this one, I had fun playing with a letterform-driven logo solution that represents the unlocking of ideas. Hence the keyhole imagery and a quirky (and… [Continue Reading]

    Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

    The Red Bandana Bakery is awesome—the goods are delicious, the owner is spirited, and there’s a lot of love and care that goes into every single detail. We worked together to refine the owner’s original logo concept in order to make the various versions of the logo display better across various media, including the storefront, packaging, merchandise,… [Continue Reading]

    Recent posts

    • Animation Assets for Advocacy with LAI Video
    • Empowering transportation through data: Transit Labs
    • Brand development for international coffee brand: Bourbon Coffee
    • Marketing website for tax advisers: RushTaxes
    • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

    What is 2LCH?

    2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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