Creating Animation Assets for the International Sign Association The International Sign Association created a campaign to demonstrate the importance of signage in the life of a small business. We worked together with LAI Video in order to create a set of storyboards using original and stock illustration that appropriately represents the narrative in an engaging… [Continue Reading]
2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.
Since 2009, Anna has worked on startup logos, social enterprise logos, consultancy logos, research lab logos, brand strategy, logo makeovers for midsize companies, brand style guides, color palette definition and refinement, imagery strategy, UX design for consumer apps, UX design for enterprise SaaS, WordPress sites (lots and lots of WordPress sites, doing everything from strategy to design to development to maintenance), Drupal sites, static HTML sites, data visualization (static and using tools like Highcharts and D3), Squarespace sites, web apps (let’s just lump in PHP, HTML, CSS, and JS here), illustration (standalone and for use in animation), magazine design, annual report design, marketing and advertising campaign and collateral design, design for retail store interiors and exteriors, lighting design and management for theater productions, messaging strategy, and even translating a bunch of old paleontology papers from her native Russian to English for The Smithsonian.*
Explore her work below.
* That last one may be an outlier.
Empowering transportation through data: Transit Labs
Transit Labs is a startup working to enable better decision-making in the transportation industry through better access to data and data analysis tools. We worked together to expand on the brand identity through various visuals that help establish the startup as a bold “breath of fresh air” in the industry, and to visualize available data… [Continue Reading]
Brand development for international coffee brand: Bourbon Coffee
Bourbon Coffee is a coffee brand out of Rwanda, and the first African retail coffee brand in the United States. We worked together to update the definition of the brand identity and its application to ensure that everything represents the origin country, Rwanda, in the best light—that is, as the origin of modern, progressive, and superbly cooperative people…. [Continue Reading]
Marketing website for tax advisers: RushTaxes
RushTaxes is a tax advisory services company whose owners wanted to create a lightweight website that would help them establish an online presence and facilitate the management of appointments and customer data. We first worked together to define a basic brand identity (composed of a wordmark, a simple color scheme, and an imagery strategy) and content strategy, and then… [Continue Reading]
Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD
The Red Bandana Bakery is awesome—the goods are delicious, the owner is spirited, and there’s a lot of love and care that goes into every single detail. We worked together to refine the owner’s original logo concept in order to make the various versions of the logo display better across various media, including the storefront, packaging, merchandise,… [Continue Reading]