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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Since 2009, Anna has worked on startup logos, social enterprise logos, consultancy logos, research lab logos, brand strategy, logo makeovers for midsize companies, brand style guides, color palette definition and refinement, imagery strategy, UX design for consumer apps, UX design for enterprise SaaS, WordPress sites (lots and lots of WordPress sites, doing everything from strategy to design to development to maintenance), Drupal sites, static HTML sites, data visualization (static and using tools like Highcharts and D3), Squarespace sites, web apps (let’s just lump in PHP, HTML, CSS, and JS here), illustration (standalone and for use in animation), magazine design, annual report design, marketing and advertising campaign and collateral design, design for retail store interiors and exteriors, lighting design and management for theater productions, messaging strategy, and even translating a bunch of old paleontology papers from her native Russian to English for The Smithsonian.*

Explore her work below.


* That last one may be an outlier.

Fat cats for nine

9 || 2lch

I went fishing for the first time this weekend, can’t get fish off my mind. Plus there’s something great about fat cats. So there you have my submission for Lettercult‘s Alphabattle: 9. And… HAPPY FATHER’S DAY! We’re grilling up the fish we caught and pigging out on mozzarella asparagus. And my dad’s the bestest.

Hello, LetterCult!

8 || 2lch

As I previously mentioned, I’m trying to get my type skills in order. I know that practice is the only way to get good at something, so I’m forcing discipline through submissions to compilations such as the Alphabattle on LetterCult. Today they posted my first submission! The idea is that participants submit interpretations of a… [Continue Reading]

Savings

2lch || Community Ladders || Savings icon

I really want to push myself until I learn to make great: 1. Infographics 2. Illustrations 3. Hand-drawn type I’m incredibly lucky that employer has allowed me to really explore #1. I’ve made five infographics since starting at Bussolati, which is incredible considering the short time span and their trust in me. I’m also really… [Continue Reading]

Done with undergrad design

Sketchbook promotional piece || 2lch

I turned in my assigned self-promotional piece, and so was done with my undergraduate art degree. Bittersweet. These are hand-bound sketchbooks with a promo sleeve wrapped around the front cover. An envelope holding business cards, a letterhead, and a resume is inserted into the sleeve. The photos, unfortunately, had to be taken on my phone…. [Continue Reading]

Conversations I could be having in real life

I don't like you || 2lch
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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Joseph Grammer Website

Designing a website for an author: josephgrammer.com

I thought it might be helpful to share my process for creating a website for Joseph Grammer, an author looking to create a platform from which he can grow readership for his fiction and promote his work. There were several challenges present in this project—a limited budget, a lack of precedent, and lack of close familiarity… [Continue Reading]

Testimonial from HouseofBoutiques.com

What problems did I help you solve? Anna has been working with us consistently to help us build our brand for a variety of projects. From client-relation brochures and handbooks to graphics for our social media followers and email clients. Her design work has always helped enhance our brand beyond what we can do on… [Continue Reading]

Anna Karenina Cover || 2lch

How I work: designing a cover for Tolstoy’s Anna Karenina

Not too long ago, Aleks Jakulin of publishing startup Ganxy alerted me of a really great initiative. Recovering the Classics is a project organized by The Creative Action Network to crowdsource fresh new looks for beloved books (Zing! You guys need a new slogan?), in order to reignite interest in classic literature. Obviously, I signed up… [Continue Reading]

Faked Chalkboard Sign by Anna Tulchinskaya

A Special Sign for A Bridal Shower

A Maid of Honor looking to make her bride’s Parisian-themed bridal shower extra special approached me for help. She asked if I could make a chalkboard sign for the party that celebrates the special love of the bride and groom. The result is a large poster that the MoH was able to take to her… [Continue Reading]

Smart move, Barnes and Noble.

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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