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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Since 2009, Anna has worked on startup logos, social enterprise logos, consultancy logos, research lab logos, brand strategy, logo makeovers for midsize companies, brand style guides, color palette definition and refinement, imagery strategy, UX design for consumer apps, UX design for enterprise SaaS, WordPress sites (lots and lots of WordPress sites, doing everything from strategy to design to development to maintenance), Drupal sites, static HTML sites, data visualization (static and using tools like Highcharts and D3), Squarespace sites, web apps (let’s just lump in PHP, HTML, CSS, and JS here), illustration (standalone and for use in animation), magazine design, annual report design, marketing and advertising campaign and collateral design, design for retail store interiors and exteriors, lighting design and management for theater productions, messaging strategy, and even translating a bunch of old paleontology papers from her native Russian to English for The Smithsonian.*

Explore her work below.


* That last one may be an outlier.

Infographic: Education, Income, and Occupation in the U.S. (2010)

Education, Income, and Occupation by Citizenship Status in U.S. (2010) || 2lch

The following infographic was created in 2010 based on US Census data estimates (at the time of creation, the 2010 Census data had not been released). The graphic examines differences in education and income levels achieved, as well as differences in occupation, between groups stratified by U.S. citizenship status.

A winter wonderland wedding.

2lch || A winter wonderland wedding invitation

And finally, the day-of stationary! This set includes the full invitation package, a program, menu cards/table cards, and a thank you card. The bride had a really fun vision to incorporate some images of famous landmarks in Ireland in Russia on the backs of the menus to pay respect to the bride and groom’s heritage…. [Continue Reading]

Bachelorette invites.

2lch || Bachelorette invites

Bachelorette party invites. These are in the same set as the save-the-dates featured in the Tunes for the Heart post. There’s more! Check out the final invite and day-of set.

The unexceptional.

2lch || Robert California Quote

This is a typographic exercise I did about six months ago while still at Bussolati. A great quote from Robert California from The Office (the current season of which I have not watched at all, I’m sad to say). “There’s something about the underdog that really inspires the unexceptional.” Exercise was inspired by Jessica Hische’s… [Continue Reading]

No clue.

2lch || I have no idea

I mostly have no clue.

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Testimonial from HouseofBoutiques.com

What problems did I help you solve? Anna has been working with us consistently to help us build our brand for a variety of projects. From client-relation brochures and handbooks to graphics for our social media followers and email clients. Her design work has always helped enhance our brand beyond what we can do on… [Continue Reading]

Testimonial from a wedding client

What did I help you with? I was looking to work with a designer to create Save the Dates and invitations for our wedding. We met with Anna in order to discuss our wants, needs and our budget constraints. She listened, helped us gather ideas and produced a wonderful Save the Date, Party Invitation and… [Continue Reading]

2lch || YM Magazine Critique

A look back // YM magazine

The other day, I started cleaning out the piles of old magazines I’ve accumulated since I was a preteen. I used to love magazines as a medium, and at one point dreamed of being an Editor-in-Chief at some cheeky publication like Radar (which now exists only as RadarOnline.com, a horrifying black hole of pop culture…. [Continue Reading]

Introduction to Reversal Theory and working as a way of caring for someone

Apologies in advance for the length of this post: I’m beginning a new writing habit thanks to the wonderful Deborah of Radiant Media Labs, and I naturally tend to be wordy. And I use a ton of jargon while speaking. I’ll learn to be more concise as I write more. (Side note: I designed the… [Continue Reading]

Testimonial from Community Ladders

What problems did I help you solve? Anna is a top notch graphic designer, and I very much appreciate how rare that actually is in a very crowded field. But what makes Anna truly special is that she is a storyteller. She uses graphics, colors, and spatial arrangements to convey meaning in ways I never would… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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© 2025 · Anna Tulchinskaya · ALl rights reserved