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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Since 2009, Anna has worked on startup logos, social enterprise logos, consultancy logos, research lab logos, brand strategy, logo makeovers for midsize companies, brand style guides, color palette definition and refinement, imagery strategy, UX design for consumer apps, UX design for enterprise SaaS, WordPress sites (lots and lots of WordPress sites, doing everything from strategy to design to development to maintenance), Drupal sites, static HTML sites, data visualization (static and using tools like Highcharts and D3), Squarespace sites, web apps (let’s just lump in PHP, HTML, CSS, and JS here), illustration (standalone and for use in animation), magazine design, annual report design, marketing and advertising campaign and collateral design, design for retail store interiors and exteriors, lighting design and management for theater productions, messaging strategy, and even translating a bunch of old paleontology papers from her native Russian to English for The Smithsonian.*

Explore her work below.


* That last one may be an outlier.

Don’t tell.

2lch || Show, don't tell

Show, don’t tell. How can we do more of that in our businesses, in our personal lives, in our internal dialogues? Just something to focus on for the next indefinite stretch of time.

Fml

The crappier the project, the more dubstep I consume. Hmmm… Just something I noticed during a particularly boring couple of hours.

wishsoup

So excited to be working on wishsoup! And thank goodness for the wonderful YourCompany theme, the pre-launch site is coming along splendidly. The project involved the development of a Facebook app with a slightly different branded look. I developed icons for this app, including the following:

Brand Makeover and Marketing Materials for a Social Enterprise in the Personal Finance Space: Community Ladders

2lch || Community Ladders identity

Community Ladders is a great example of an organization that does a great thing on a shoestring budget. We worked together to re-design the brand identity and apply the new visual direction across a variety of materials.        Below is the series of milestone images created for the Facebook page:

Godzillaaaa!

Godzilla Illustration || 2lch

Illustrated as a designer at Bussolati Associates.

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Brand Identity and Marketing Collateral Design for To My Door DC (A Door-to-Door Drycleaning Company)

To My Door DC is a door-to-door drycleaning company in the Washington, DC area. We worked together to create a brand identity and marketing materials that would properly communicate the company’s innovative approach and quick, efficient, and friendly service. This brandmark visually represents two concepts: seamless pickup and delivery that makes up the core of the service,… [Continue Reading]

2LCH Digital Painting for CD Cover

Creating a Unique Look with Digital Painting: Tom Kielty’s “…Cuz I Had To” CD Cover

Guitarist Tom Kielty reached out to me to see if I could help him create a CD cover with a painterly representation of the tools of his trade—guitars and amps. He was releasing a CD of his work, and wanted his cover to stand out and create a warm, friendly package for his music. Of course… [Continue Reading]

Beautiful natural textures from mountain valley || 2lch

Inspiration: Autumn in the mountains

And to conclude the recent series on inspiring textures found in nature, here are some interesting ones found on Skyline Drive in the Virginia mountains.

Tips for graduates || 2lch

Future experiments: effect of physical movement on retention

After some hectic decisions that influenced my career path in the last two years, I’m happy to say that I’m still looking to return to academia and go to grad school, potentially for a PhD in consumer behavior/modeling. I’m also intrigued by the masters programs offered by the GWU Department of Decision Sciences (introduced to… [Continue Reading]

Tips for graduates || 2lch

5 tips for brave hearts on the edge of new careers (or, “how to get out of bed in the morning”)

I’ve recently been invited to share my experiences with soon-to-be graduates. I guess the reasoning was that I’m still young enough to relate, and supposedly a few years wiser. Also, my career choices have proven me to be just a little crazy, which, for some reason, people find inspiring. So, here are some ideas I’d… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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