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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Since 2009, Anna has worked on startup logos, social enterprise logos, consultancy logos, research lab logos, brand strategy, logo makeovers for midsize companies, brand style guides, color palette definition and refinement, imagery strategy, UX design for consumer apps, UX design for enterprise SaaS, WordPress sites (lots and lots of WordPress sites, doing everything from strategy to design to development to maintenance), Drupal sites, static HTML sites, data visualization (static and using tools like Highcharts and D3), Squarespace sites, web apps (let’s just lump in PHP, HTML, CSS, and JS here), illustration (standalone and for use in animation), magazine design, annual report design, marketing and advertising campaign and collateral design, design for retail store interiors and exteriors, lighting design and management for theater productions, messaging strategy, and even translating a bunch of old paleontology papers from her native Russian to English for The Smithsonian.*

Explore her work below.


* That last one may be an outlier.

Association magazines: ASCA, ACC, NFLPA, SAF

Association magazines || 2lch

The following magazine spreads were designed while employed by Bussolati Associates in Washington, DC. Publications include magazines from the American School Counselor Association (ASCA), the National Football League Players Association (NFLPA), the Society of American Florists (SAF), and the Association of Corporate Counsel (ACC).

A look back: various identities developed 2010-2011

A look back at 2011 identities || 2lch

Back when I studied at the University of Maryland, I contributed quite a lot of work to various communities around campus. These are some of them. StriderArt was a student startup that aimed to innovate in the art buying and rental markets. Tau Beta Pi is the premier engineering honors society. I served as a… [Continue Reading]

Universal Home Health Care marketing materials

Healthcare company marketing materials || 2lch

Universal Home Health Care needed marketing materials to communicate a consistent branded feel and evoke a sense of comfort–focusing on health and energy rather than the difficulties of requiring medical care. A light, cheery color scheme, appropriate imagery, and a clean layout across brochures and information booklets achieved just that.

RDH Law identity

RDH Law Identity || 2lch

I’ve had the pleasure to design the logo of a consumer litigation practice in Washington, DC. A local consumer attorney wanted his identity to communicate his friendly personality while maintaining the professional aesthetic expected of legal firms–the resulting identity is warm, approachable, and polished.

Zazz Deals identity

Zazz Deals identity || 2lch

Zazz Deals needed a simple, iconic identity that would catch the eye of University of Maryland students. The final logo was developed with a nod to superhero icons, and created a catchy, simple template for future brand expansion past UMD’s campus. The simplicity of the logo allowed for easy translation to symbols across the brand’s… [Continue Reading]

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Kamikaze recipe, hats off to [now extinct] Santa Fe Cafe in College Park, MD.

The Lucubrators blog identity || 2lch

The Lucubrators blog identity

The Lucubrators is a personal blog I keep with my SO. What a great excuse to play around with hand lettering!

Amazon gifts

There is something undeniably happy about the packaging of Amazon gift cards. Thank you.

Testimonial from Community Ladders

What problems did I help you solve? Anna is a top notch graphic designer, and I very much appreciate how rare that actually is in a very crowded field. But what makes Anna truly special is that she is a storyteller. She uses graphics, colors, and spatial arrangements to convey meaning in ways I never would… [Continue Reading]

Thinking of home || 2lch

Thinking of home

Things are finally calming down a bit. I’m printing this piece as a poster to hang in the sunny apartment we’ll occupy next year. Saint Petersburg and its people are  so beautiful.

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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